A Marketing Plan is a plan that illustrates the marketing strategy that a business or organization is going to pursue and details of marketing programs and practices. Specifically includes: Product, Distribution, Promotion, Price, Human Resources.
A Marketing Plan consists of:
- S.W.O.T. ANALYSIS
- Marketing Planning
- Action Plan/ Implementation methodology of the proposed actions
- Financial plan
- Timetable for implementation actions
- Control Process of action planning