With over 16 years of experience in writing Standards Systems, OECON GROUP, featuring interior Studies Development department, is able to offer you complete design, development, installation and upgrade of Standrads Systems in accordance with the principles of international and national standards.
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    Marketing Plan

  • 1

    Market research

Marketing Plan

A Marketing Plan is a plan that illustrates the marketing strategy that a business or organization is going to pursue and details of marketing programs and practices. Specifically includes: Product, Distribution, Promotion, Price, Human Resources.

A Marketing Plan consists of:

  • S.W.O.T. ANALYSIS
  • Marketing Planning
  • Action Plan/ Implementation methodology of the proposed actions
  • Financial plan
  • Timetable for implementation actions
  • Control Process of action planning

Market Research

An integrated market research aims to provide information to business management on the precise determination of market size, forecasting the demand for the whole market, estimating the demand for new goods, the competitive position of the company’s products, analyzing local opportunities and features. As market competition becomes increasingly demanding, businesses are increasingly in need of any kind of information that can help them create or sustain a successful course.

OECON GROUP provides a wide range of quantitative and qualitative research services, including:

Market Research

  • Definition of the research sample
  • Designing of sampling Methodology
  • Development of questionnaires
  • Primary and Secondary Research
  • Collection and processing of data
  • Statistical Analysis of data collected
  • Presentation of results
  • Guidance on the results