OBJECTIVE
This project aims to assess and enhance the intercultural competences of hospitality managers and employees. It will create prototypes for different hotel departments, localized to partner countries, and utilize animated dialogues for effective intercultural education. In addition to web-based resources, a mobile application will be developed to provide 24×7 access to education, accommodating the conditions in the post-Covid-19 hospitality sector. The project will also address the need for intercultural connection with Chinese and Russian guests, offering simple phrases and cultural information to adapt cultural behavior. All outputs will be tested and piloted with the target groups.
More Specific:
- Broaden the intercultural awareness of hospitality staff
- Establish a more creative and collaborative working environment in hospitality
- Increase the competitiveness of the hospitality sector in Europe
- Foster an inclusive and equitable workplace culture
- Introduce an educational model which aligns with the realities of the hospitality sector and where possible include VET tutors and studentsOffer localised and contextualised educational content
- Prepare hotel staff’s intercultural and linguistic capacity of the upcoming tourist markets of Russia and China
- Improve the cultural experience of guests
- Help build interpersonal connections and facilitate the interpersonal processes in a multicultural workforce
TARGET GROUP
- VET in the area of cultural awareness and hospitality
- Hospitality managers
- Hotel owners and tourist enterprises owners
- Hospitality employees and staff
- Hospitality guests
- Stakeholders of the tourism industry
- Tourism social partners
- Communities and regional governments that depend on tourism
INFORMATION
Duration: 01/12/2021 – 31/12/2023
PARTNERSHIP
- Munster Technological University (Ireland)
- DEKAPLUS BUSINESS SERVICES (Cyprus)
- EDEX – EDUCATIONAL EXCELLENCE CORPORATION LIMITED (Cyprus)
- STOWARZYSZENIE CENTRUM WSPIERANIA EDUKACJI I PRZEDSIEBIORCZOSCI (Poland)
- OECON Group (Greece)
- STICHTING BUSINESS DEVELOPMENT FRIESLAND (Netherlands)
- PLOVDIVSKI UNIVERSITET PAISIY HILENDARSKI (Bulgaria)
- Klaipedos turizmo mokykla (Lithuania)
- LABC S.R.L. (Italy)
- Srednja sola za gostinstvo in turizem Celje (Slovenia)